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SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start. zodiakbet.net The information about your company, like your name, address and phone number must be consistent across all sites where you are mentioned. Complete citations are more valuable to Google Local Pack rankings and your visibility on the web in general. This all helps spread the word about your business, find potential new customers and make it easier for them to get to your website